Interactive digital signage gives brands and businesses the flexibility to experiment with different types of content and interactivity. Brands can use interactive digital signage to encourage audience participation, invite users to play games, subscribe to email newsletters, and collect customer and guest information. Brands can also integrate social media and curate hashtag mentions.

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Interactive digital signage is a great promotional tool and can improve overall customer service. Even a store with a full staff can benefit from this technology. Touchscreens strategically positioned can answer customer inquiries and provide accurate pricing information, even if a salesperson is not present. Interactive digital signage also improves check-out efficiency. It can be set to automatically push messages and promotions to store associates, which helps them serve customers better.

The main advantage of interactive digital signage is its flexibility. It eliminates the printing cost and enables content distribution to all media. Because touchscreen technology is gaining ground in the marketplace, interactive digital signage can now be more affordable for the end user. The use of interactive technologies has completely redefined the way consumers interact with digital content. It shifts the focus from the brand to the consumer.

Interactive digital signage helps businesses collect impactful metrics that can influence their bottom line. For example, using this technology to check customers into a hotel room or an appointment can save staff time and effort. It can also keep customers engaged by delivering games and other interactive content.

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