Detect spam traps

Spam traps are email addresses used by ISPs, anti-spam organizations, and other groups as a way to identify senders who are not practicing list hygiene. Having even one spam trap on your mailing list can significantly impact your ability to get mail into your subscribers’ inboxes and negatively affect your sending reputation.

Pristine Traps

A pristine detect spam traps is an email address that has never been used. This can include addresses that have been scraped off of public web pages or purchased from bulk mailing lists. It is also known as an inactive honeypot, as it is a type of decoy designed to attract spammers and then trap them so they can’t do any more damage.

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Another common type of spam trap is recycled, which are old email addresses that have been abandoned for long periods of time and are no longer used by their original owners. Recycled spam traps are often used to identify senders who are not responsibly managing their email marketing program.

These are not the most common types of spam traps, but they can still make an impact on your deliverability. If you hit a large amount of recycled spam traps, it is important to take steps to improve your list hygiene practices and ensure that your emails are only sent to active subscribers.

Our compliance specialists are always on the lookout for any incoming spam traps and can quickly resolve them. When you receive a notification that you have hit a spam trap, we will contact you to discuss your list practices and provide tailored improvement recommendations.