Anyone with a computer and the right software can claim to be an SEO company, but that doesn’t mean they have the expertise or processes to succeed. It’s important to find an agency that understands your business needs and will provide measurable results that are within your budget.
What is SEO structure?
When you meet with an seo marketing company, they should share their strategy with you and offer clear deliverables that will get you the results you need. They may be able to provide you with a list of keywords that make sense for your business, but more importantly, they should have the experience to know how to optimize your website and backlinks to drive traffic to your site.
An excellent way to gauge an agency’s skills is through their client base. Look for a agency with a diverse range of clients, from local businesses to international enterprises. You can also ask an agency to share real-life testimonials from clients who have gotten value for their money.
An SEO company that focuses on conversion rate optimization (CRO) is likely to have strong digital strategy and UI/UX design expertise, making them an excellent choice for e-commerce brands. A notable example is Clay Agency, which provides a deep analysis of your current online performance and conducts detailed UI/UX audits to shape its SEO campaigns. They are also a Certified Google Partner, and operate as an LLC, which gives them the benefit of keeping business taxes separate from personal assets.